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  • IDM Professional Diploma in Digital Marketing - Online

    The IDM
    Develop the key skills to plan, manage and evaluate fully integrated digital marketing campaigns
    • 149 enquiries
    • 6 days · Self-paced
    ...& grow your career with IDM. Get the marketing tools you need to succeed with up to 50% off all Learning – only for the first 500 IDM Members who apply for this subsidy. This course replaces the Professional Diploma in Data Driven At the IDM we are always looking …
    £2,892
    Not yet sure?
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    • Online

      Delivered online and is self-paced
    • Tutor support

      Available to students taking the course
    • 35 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £2,892
    Not yet sure?
    View the course details
  • IDM Award in SEO and PPC - Online

    The IDM
    Learn to confidently build SEO and PPC campaigns that optimise your organic search results and paid search performance
    • 2 days · Full-time
    • West London
    ...Engine Marketing (SEM) is Understand the importance of an integrated SEM Master Search Engine Optimisation (SEO) Understand the set up and management of Pay per Click (PPC) marketing Assess how to measure and demonstrate your performance This qualification is made up of nine …
    from £594
    Not yet sure?
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    • Classroom

      Full-time course at venue organised by provider
    • Tutor support

      Available to students taking the course
    • Finance available

      Finance options are available
    • 35 CPD points

      The course is accredited by a CPD body
    • Exam(s)

      Included in the course price
    from £594
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  • Email Marketing: Strategy (Virtual Classroom)

    The IDM
    Learn advanced techniques for segmenting, targeting, integration & automation to improve response, conversion & ROI
    • 1 day · Full-time
    Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation. You will learn to: Evaluate the use of email as a marketing tool for your business Set …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Content Marketing Strategy (Virtual Classroom)

    The IDM
    Plan your content marketing and develop a full understanding of goal setting and performance tracking
    • 1 day · Full-time
    ...specifically correlated to the content funnel Put together a content audit Develop a content strategy process for the company Creating a content marketing strategy What is a content strategy and why is it important How Content Strategy and Content Marketing Are Separate …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Data Driven Marketing (Virtual Classroom)

    The IDM
    Understand what metrics count when evaluating performance and how to apply what you've learnt to future campaigns
    • 1 day · Full-time
    Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing. You will learn to: Use data to improve the efficiency and effectiveness of your marketing
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • B2B Marketing: The Complete Guide (Virtual Classroom)

    The IDM
    This 2-day course provides insights on strategy, trends, tools and analytics to deliver results as a B2B specialist
    • 2 days · Full-time
    Be recognised for your all-around marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options. During …
    £1,350
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £1,350
    Not yet sure?
    View the course details
  • Budgeting for Marketers: Essentials (Virtual Classroom)

    The IDM
    Create the right financial business case and gain a better understanding of the numbers that underpin your marketing
    • 1 day · Full-time
    ...scenarios Marketing maths and working with budget holders – Top tips to get your business case approved During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Customer Acquisition (Virtual Classroom)

    The IDM
    Create an acquisition plan & develop your proposition strategy. Measure & test your campaigns to improve results
    • 1 day · Full-time
    ...the buying cycle Creative briefing for an engaging campaign that drives action How to develop long-term acquisition marketing strategies Measuring the effectiveness of your campaigns Applying web analytics to measure campaign effectiveness The role of testing and evaluation …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Digital CRM (Virtual Classroom)

    The IDM
    Make the most of digital CRM to manage relationships with customers, improve communications and deliver better results
    • 1 day · Full-time
    ...and Marketing Automation platforms and how to choose the best one to suit your needs The technical aspects of Marketing Automation including behavioural targeting Create a practical, actionable customer touchpoint plan (or 'customer journey') Execute your campaign with robust …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Customer Retention (Virtual Classroom)

    The IDM
    Track customer journeys & drive loyalty, using data to create more personal communications with customers and prospects
    • 1 day · Full-time
    ...as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual Classroom …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Briefing and Evaluating Creative Work (Virtual Classroom)

    The IDM
    Discover the best way to write a clear proposition and learn to confidently evaluate what the creative team produces
    • 1 day · Full-time
    ...just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Conversion Rate Optimisation: CRO (Virtual Classroom)

    The IDM
    Learn how to convert more web visitors into customers. Explore how your own website can be improved on this 1-day course
    • 1 day · Full-time
    ...; segmentation, personalisation and persuasion tactics During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Copywriting for Not-for-Profit (Virtual Classroom)

    The IDM
    Discover the persuasion methods that work best for this sector with practical advice on how to improve response rates
    • 1 day · Full-time
    ...engagement How to use statistics so they strengthen your case, not weaken it Which persuasion methods work best in not-for-profit marketing The most common solicitation techniques explored and explained How to set the right tone of voice for your target audience Understanding …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Copywriting for Social Media and Blogs (Virtual Classroom)

    The IDM
    Discover how to write in a conversational style that engages readers and promotes response on this 1-day course
    • 1 day · Full-time
    ...just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Copywriting for Digital (Virtual Classroom)

    The IDM
    Write better copy for digital platforms to gain attention, drive traffic and improve results on this 2-day course
    • 2 days · Full-time
    ...emails and email marketing campaigns work harder Who reads marketing emails? Who doesn’t? And why? Getting the subject line right Not getting sent straight to spam Effective email copy Golden rules and cardinal sins Test test test – what to test and why Editing …
    £1,020
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 14 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £1,020
    Not yet sure?
    View the course details
  • eCommerce Strategy (Virtual Classroom)

    The IDM
    • 1 day · Full-time
    ...Exercise Mapping the customer journey: discovery, transactional sites, apps, proximity marketing, loyalty programmes, social commerce Auditing your online and mobile shopping experience 10 key UX ingredients of high-performance E-commerce sites and apps Grasp the most …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Affiliate Marketing (Virtual Classroom)

    The IDM
    Make affiliate marketing work better for your business. Learn to devise a strategy, set objectives and measure results
    • 1 day · Full-time
    Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation What is online affiliate marketing? The mechanics and ecosystem of affiliate marketing
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Digital Marketing Strategy (Virtual Classroom)

    The IDM
    Develop a planning framework to ensure your strategy lays the foundation for powerful digital marketing campaigns
    • 1 day · Full-time
    To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies.Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development. During this course you …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Content Marketing: The Complete Guide (Virtual Classroom)

    The IDM
    Understand the elements of a successful content marketing strategy, and how to track and measure its success
    • 2 days · Full-time
    ...how to measure and test your content marketing activities During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning …
    £1,020
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 14 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £1,020
    Not yet sure?
    View the course details
  • Digital Marketing: Essentials (Virtual Classroom)

    The IDM
    Digital Marketing crash course. Identify the right digital channel and evaluate campaign performance.
    • 1 day · Full-time
    Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel to evaluating campaign performance You will learn to: Optimise websites for search engines and deliver more traffic via Pay per …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Campaign Planning (Virtual Classroom)

    The IDM
    This 1-day course will guide you through each stage of a campaign plan, from market positioning to measuring how it goes
    • 1 day · Full-time
    Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your customer data and campaign insights to create one unified, seamless experience for your customers. You will learn …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Responsible Marketing: Privacy, compliance and the law (Virtual Classroom)

    The IDM
    Learn to conduct marketing in responsible & ethical ways to meet customer expectations and engender trust and loyalty
    • 1 day · Full-time
    Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty. The workshop will include …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Customer Insight (Virtual Classroom)

    The IDM
    • 1 day · Full-time
    ...Identify and understand the sources of insight and how it delivers competitive advantage Plan the development of customer insight for your business, aligned with marketing strategy Translate insight into specific, value-creating marketing actions Use improved insight to measure your …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Behavioural Economics (Virtual Classroom)

    The IDM
    A practical guide to harnessing irrational consumer decisions and making them more predictable & more intelligible
    • 1 day · Full-time
    ...’ Generating solution During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning …
    £540
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 7 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £540
    Not yet sure?
    View the course details
  • Email Marketing: Strategy & Tactics (Virtual Classroom)

    The IDM
    In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns
    • 2 days · Full-time
    This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get a better response, more conversions, and a higher ROI. You will learn to: Evaluate the use of email and set the right objectives for your …
    £1,020
    Not yet sure?
    View the course details
    • Online

      Delivered online with live classes
    • Tutor support

      Available to students taking the course
    • 14 CPD points

      The course is accredited by a CPD body
    • Finance available

      Finance options are available
    £1,020
    Not yet sure?
    View the course details

FAQs

What IDM courses can I study?

Reed Courses advertises a large variety of IDM courses which are delivered by a range of learning providers. The IDM courses on offer vary in time duration and study method, with many offering tutor support. Whether you want to study for a regulated qualification, or take a IDM course which provides CPD points/hours or qualifications, there are a number of learning options available.

What is a qualification?

A qualification can only be delivered by an awarding body which is regulated by a government body. The one you will most commonly see on site is OFQUAL, the government regulating body for England - but there is a different regulating body for each country in the United Kingdom, as well as the Republic of Ireland. Each regulating body maintains a list of the qualifications it regulates.

Does Reed Courses have courses for free?

Yes, Reed Courses has a wide range of free courses in a variety of subject areas. These free courses are a great way to explore a subject you’re interested in without a financial commitment. You can find them by visiting the free page.

Does Reed Courses have courses for free?

Yes, Reed Courses has a wide range of free courses in a variety of subject areas. These free courses are a great way to explore a subject you’re interested in without a financial commitment. You can find them by visiting the free page.