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The IDMDevelop the key skills to plan, manage and evaluate fully integrated digital marketing campaignsWhat does this course offer?...& grow your career with IDM. Get the marketing tools you need to succeed with up to 50% off all Learning – only for the first 500 IDM Members who apply for this subsidy. This course replaces the Professional Diploma in Data Driven At the IDM we are always looking …
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IDM Award in SEO and PPC - Online
The IDMLearn to confidently build SEO and PPC campaigns that optimise your organic search results and paid search performanceWhat does this course offer?...Engine Marketing (SEM) is Understand the importance of an integrated SEM Master Search Engine Optimisation (SEO) Understand the set up and management of Pay per Click (PPC) marketing Assess how to measure and demonstrate your performance This qualification is made up of nine … -
Email Marketing: Strategy (Virtual Classroom)
The IDMLearn advanced techniques for segmenting, targeting, integration & automation to improve response, conversion & ROIWhat does this course offer?Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation. You will learn to: Evaluate the use of email as a marketing tool for your business Set … -
Content Marketing Strategy (Virtual Classroom)
The IDMPlan your content marketing and develop a full understanding of goal setting and performance trackingWhat does this course offer?...specifically correlated to the content funnel Put together a content audit Develop a content strategy process for the company Creating a content marketing strategy What is a content strategy and why is it important How Content Strategy and Content Marketing Are Separate … -
Data Driven Marketing (Virtual Classroom)
The IDMUnderstand what metrics count when evaluating performance and how to apply what you've learnt to future campaignsWhat does this course offer?Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing. You will learn to: Use data to improve the efficiency and effectiveness of your marketing …
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B2B Marketing: The Complete Guide (Virtual Classroom)
The IDMThis 2-day course provides insights on strategy, trends, tools and analytics to deliver results as a B2B specialistWhat does this course offer?Be recognised for your all-around marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options. During … -
Budgeting for Marketers: Essentials (Virtual Classroom)
The IDMCreate the right financial business case and gain a better understanding of the numbers that underpin your marketingWhat does this course offer?...scenarios Marketing maths and working with budget holders – Top tips to get your business case approved During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom … -
Customer Acquisition (Virtual Classroom)
The IDMCreate an acquisition plan & develop your proposition strategy. Measure & test your campaigns to improve resultsWhat does this course offer?...the buying cycle Creative briefing for an engaging campaign that drives action How to develop long-term acquisition marketing strategies Measuring the effectiveness of your campaigns Applying web analytics to measure campaign effectiveness The role of testing and evaluation …
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Digital CRM (Virtual Classroom)
The IDMMake the most of digital CRM to manage relationships with customers, improve communications and deliver better resultsWhat does this course offer?...and Marketing Automation platforms and how to choose the best one to suit your needs The technical aspects of Marketing Automation including behavioural targeting Create a practical, actionable customer touchpoint plan (or 'customer journey') Execute your campaign with robust … -
Customer Retention (Virtual Classroom)
The IDMTrack customer journeys & drive loyalty, using data to create more personal communications with customers and prospectsWhat does this course offer?...as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual Classroom … -
Briefing and Evaluating Creative Work (Virtual Classroom)
The IDMDiscover the best way to write a clear proposition and learn to confidently evaluate what the creative team producesWhat does this course offer?...just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual … -
Conversion Rate Optimisation: CRO (Virtual Classroom)
The IDMLearn how to convert more web visitors into customers. Explore how your own website can be improved on this 1-day courseWhat does this course offer?...; segmentation, personalisation and persuasion tactics During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital … -
Copywriting for Not-for-Profit (Virtual Classroom)
The IDMDiscover the persuasion methods that work best for this sector with practical advice on how to improve response ratesWhat does this course offer?...engagement How to use statistics so they strengthen your case, not weaken it Which persuasion methods work best in not-for-profit marketing The most common solicitation techniques explored and explained How to set the right tone of voice for your target audience Understanding … -
Copywriting for Social Media and Blogs (Virtual Classroom)
The IDMDiscover how to write in a conversational style that engages readers and promotes response on this 1-day courseWhat does this course offer?...just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual … -
Copywriting for Digital (Virtual Classroom)
The IDMWrite better copy for digital platforms to gain attention, drive traffic and improve results on this 2-day courseWhat does this course offer?...emails and email marketing campaigns work harder Who reads marketing emails? Who doesn’t? And why? Getting the subject line right Not getting sent straight to spam Effective email copy Golden rules and cardinal sins Test test test – what to test and why Editing … -
What does this course offer?...Exercise Mapping the customer journey: discovery, transactional sites, apps, proximity marketing, loyalty programmes, social commerce Auditing your online and mobile shopping experience 10 key UX ingredients of high-performance E-commerce sites and apps Grasp the most …
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Affiliate Marketing (Virtual Classroom)
The IDMMake affiliate marketing work better for your business. Learn to devise a strategy, set objectives and measure resultsWhat does this course offer?Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation What is online affiliate marketing? The mechanics and ecosystem of affiliate marketing … -
Digital Marketing Strategy (Virtual Classroom)
The IDMDevelop a planning framework to ensure your strategy lays the foundation for powerful digital marketing campaignsWhat does this course offer?To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies.Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development. During this course you … -
Content Marketing: The Complete Guide (Virtual Classroom)
The IDMUnderstand the elements of a successful content marketing strategy, and how to track and measure its successWhat does this course offer?...how to measure and test your content marketing activities During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning … -
Digital Marketing: Essentials (Virtual Classroom)
The IDMDigital Marketing crash course. Identify the right digital channel and evaluate campaign performance.What does this course offer?Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel to evaluating campaign performance You will learn to: Optimise websites for search engines and deliver more traffic via Pay per … -
Campaign Planning (Virtual Classroom)
The IDMThis 1-day course will guide you through each stage of a campaign plan, from market positioning to measuring how it goesWhat does this course offer?Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your customer data and campaign insights to create one unified, seamless experience for your customers. You will learn … -
Responsible Marketing: Privacy, compliance and the law (Virtual Classroom)
The IDMLearn to conduct marketing in responsible & ethical ways to meet customer expectations and engender trust and loyaltyWhat does this course offer?Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty. The workshop will include … -
What does this course offer?...Identify and understand the sources of insight and how it delivers competitive advantage Plan the development of customer insight for your business, aligned with marketing strategy Translate insight into specific, value-creating marketing actions Use improved insight to measure your …
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Behavioural Economics (Virtual Classroom)
The IDMA practical guide to harnessing irrational consumer decisions and making them more predictable & more intelligibleWhat does this course offer?...’ Generating solution During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning … -
Email Marketing: Strategy & Tactics (Virtual Classroom)
The IDMIn this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaignsWhat does this course offer?This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get a better response, more conversions, and a higher ROI. You will learn to: Evaluate the use of email and set the right objectives for your …